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Unique Page Content  -  Your Quick Guide.

Content - Good quality unique content.

Most people don't understand how important good quality unique content is to a website, nor do they understand the consequences of not having relevant unique content on their web pages.

Search engines have come a long way since the early days of the internet, in the old days web designers and website owners could put just about any old rubbish on a web page and as long as the meta tags were full of the right keywords then visitors would flock to a website.

All that has changed! and continues to change as the sophisticated search engine algorithms evolve month by month and get so much better with each and every update.

Old search engine used to rely heavily on a web pages keyword meta data to decide how to rank a page, now Google take little notice of these tags, and instead tries to rank a page from its content and links rather than its keyword meta tags.

Although Google does read the keyword meta data it only does so to determine if these keywords are relevant to the page content, or if a page is trying to trick the visitors by giving out erroneous or non relevant keywords.  You can find out more about meta tags by reading our quick guide to meta tags.

Google nowadays uses the web pages title, meta description, and page content together with its links to determine a pages page rank or relevance for a particular search phrase.

Now you have a little background information we can now focus back on why unique content is so important.  As the internet grew it became full of low quality websites quickly thrown up by web designers and website owners trying to cash in on other peoples hard work , many   website owners simply copied other websites content into their own.

The search engines then began adding duplicate content penalties into their algorithms, so they would index a website and determine how much of that websites content had already been indexed from other sites, these penalties are on a sliding scale for instance if 100% of your websites content is copied, plagiarised or as some search engines call it "scraped" from other websites then your website will be virtually ignored by the indexing system and will never feature highly in any of the search results.

If however you have a 50 page website written entirely by yourself but display just one article from another website then your website as a whole will not suffer a penalty, only that particular page will feature very low in search results.

Ignore this advice at your peril, if you copy text from other websites your project is doomed from the outset. Please only publish unique and relevant website content and the visitors will follow.